Programming & AI · Baccalaureate year 2, 2027 · Term 1
Chapter 4 explained: Web and Media Design
Types and characteristics of media, information design and user experience for websites, methods for evaluating websites, and the iterative improvement process for websites.
Lessons in this chapter (4 lessons)
Lesson 4-1: Types and Characteristics of Media
No medium is best for everything — match the medium to the purpose and audience, and combine media so each does what it does best.
Lesson 4-2: Information Design and User Experience for Websites
Persona (who) → wireframe (where) → CRAP (make it clear) → UCD (decide for the user). Design from the user inward.
Lesson 4-3: Methods for Evaluating Websites
Quantitative (PV, bounce rate, CVR) shows how much; qualitative (usability tests, interviews, heuristic checks) shows why. Combine both to evaluate a site clearly.
Lesson 4-4: The Iterative Improvement Process for Websites
Improve in loops: PDCA (Plan, Do, Check, Act) for continuous improvement, design thinking (Empathize, Define, Ideate, Prototype, Test) from the user's side, and A/B testing to settle one change with data.
UX Detective
Chapter videos
Term 1 review (chapters 1–4): AI, HTTPS, web layers and C.R.A.P
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