Chapter 4: Web and Media Design · Term 1
Lesson 4-4 explained: The Iterative Improvement Process for Websites
Improve in loops: PDCA (Plan, Do, Check, Act) for continuous improvement, design thinking (Empathize, Define, Ideate, Prototype, Test) from the user's side, and A/B testing to settle one change with data.
Lesson summary
A first version is only a guess, so teams improve continuously rather than once.
Takeaway: Improve in loops: PDCA (Plan, Do, Check, Act) for continuous improvement, design thinking (Empathize, Define, Ideate, Prototype, Test) from the user's side, and A/B testing to settle one change with data.
Key terms
- PDCA cycle
- Continuous improvement
- Design thinking
- A/B testing
- Prototype
- Iterate
Textbook page: Arabic book 87 · English book 95
Video lesson
Languages review: encryption, MFA, web design, A/B testing and AI ethics
Free questions on this lesson
From the textbook question bank. Think of the answer first, then open it.
1. Why is a website never truly "finished" after launch?
- The law forces a site redesign every month
- Browsers delete old websites automatically every single year
- The first version is a guess; teams learn after real use
- The server stops working soon after launch
Answer
Correct answer: The first version is a guess; teams learn after real use
The first version is only a best guess; the team learns what works after real people use it.
The iterative improvement process (Key fact) · page 96
2. "The PDCA cycle is complete after one run." This statement is:
- True; the cycle ends with the Act step
- False, because the cycle starts with Check
- True, if the change works the first time
- False; the cycle matters when it is repeated
Answer
Correct answer: False; the cycle matters when it is repeated
The PDCA cycle is meaningful when repeated; it is not complete after one run.
Worked example · page 98
3. Which of these is NOT a suitable way to run an A/B test?
- Preparing two versions and comparing them
- Showing each version to real users
- Changing several elements at the same time
- Deciding after enough data is collected
Answer
Correct answer: Changing several elements at the same time
Changing several elements at once hides which change caused the result. The other options are correct.
3. A/B Testing · page 97
Keep studying on the platform
The full explanation of every lesson, interactive simulations, homework and an exam per chapter, and the whole question bank. Try it free, no code needed.
Lessons in this chapter 4: Web and Media Design
- 4-1 Types and Characteristics of Media
- 4-2 Information Design and User Experience for Websites
- 4-3 Methods for Evaluating Websites
- 4-4 The Iterative Improvement Process for Websites