Chapter 4: Web and Media Design · Term 1
Lesson 4-1 explained: Types and Characteristics of Media
No medium is best for everything — match the medium to the purpose and audience, and combine media so each does what it does best.
Lesson summary
Each medium has its own character: TV reaches many at once but one-way; radio is sound only but reaches anywhere; a newspaper lasts on paper without the Internet.
Takeaway: No medium is best for everything — match the medium to the purpose and audience, and combine media so each does what it does best.
Key terms
- TV
- Radio
- Newspaper
- Website
- SNS
- One-way
- Two-way
- Website strengths
- Website constraints
Textbook page: Arabic book 68 · English book 75
Free questions on this lesson
From the textbook question bank. Think of the answer first, then open it.
1. What kind of information does radio carry?
- Text and images
- Text, images and video
- Video and audio
- Sound only
Answer
Correct answer: Sound only
Radio carries sound only, and people can listen while moving or doing other things.
1. Comparison of the Characteristics of Different Media · page 76
2. Which description fits a website in terms of direction?
- Always two-way, like a phone call
- Always one-way, accepting no reply at all
- Mostly one-way, but it can become two-way
- It has no direction, since it is not a medium
Answer
Correct answer: Mostly one-way, but it can become two-way
The comparison table calls a website mostly one-way; forms and comments make it two-way.
1. Comparison of the Characteristics of Different Media · page 76
3. Why is a website best for giving the full detail?
- It reaches people without them opening it
- There is room for detail and it can be updated
- It needs no Internet connection at all
- It spreads the news faster than any other medium
Answer
Correct answer: There is room for detail and it can be updated
The media table: a website for full detail at any time, because there is room for detail and it can be updated.
3. Choosing Media According to Purpose · page 77
Keep studying on the platform
The full explanation of every lesson, interactive simulations, homework and an exam per chapter, and the whole question bank. Try it free, no code needed.
Lessons in this chapter 4: Web and Media Design
- 4-1 Types and Characteristics of Media
- 4-2 Information Design and User Experience for Websites
- 4-3 Methods for Evaluating Websites
- 4-4 The Iterative Improvement Process for Websites